"I believe Moosejaw is relatively successful because we made it fun, in the same way we're making giving back fun with Crowdrise. It was not born out of a marketing plan, it's just a reflection of what we wanted to be." - Robert Wolfe
Crowdrise, an online fundraising website that's all about, "raising money for charity and having the most fun in the world while doing it."
Robert co-founded Crowdrise with his brother, Jeffrey Wolfe. Before creating Crowdrise, they started and built Moosejaw, a multi-channel retailer that combined humor, crowdsourcing, social commerce and creative marketing.
Crowdrise's two other co-founders are Shauna Robertson and Edward Norton. Robertson has produced comedies like Suberbad, Knocked Up, Forgetting Sarah Marshall, and Anchorman. You're probably most familiar with Norton (pictured left with Robert) from his roles in films like Fight Club, American History X and 25th Hour, but he's also a committed social and environmental activist.
You can listen and subscribe to the Big Vision Podcast via iTunes, its landing page, or on the player above. If you have suggestions for people I should interview, please email me at britt AT brittbravo DOT com.
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- The Koh Scholar Computer Drive campaign on Crowdrise that Robert mentioned:
- Will Ferrell's campaign on Crowdrise that Robert mentioned:
- Article about Crowdrise from The New York Times, "Online Giving Meets Social Networking"
Connect with me
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- Girls' Night Out with a Twist: Dining for Women and the Power of Giving Circles (September 30, 2010)
- 29 Day Giving Challenge: An Interview with Cami Walker (October 15, 2008)