It was the power of people sharing the stories with one another that actually brought it to some sort of critical mass where mainstream media then took attention. After that, even after the mainstream media attention, it wasn't like, "Oh, and then it really went crazy." It continued on the same trajectory. It didn't actually help it all that much. It was much more important for people to be sharing the stories with each other for the traffic to blow up really, really fast."
~Deanna Zandt, author, Share This! How You Will Change the World with Social Networking
Deanna Zandt is a media technologist and the author of Share This! How You Will Change the World with Social Networking. She is a consultant to progressive media and advocacy organizations. Her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower's Hightower Lowdown. She is a Research Fellow at the Center for Social Media at American University.
Deanna specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more. She works with groups to create and implement effective web strategies toward organizational goals of civic engagement and empowerment, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise.
You can learn more about her work at www.deannazandt.com and follow her on Twitter at @randomdeanna. She has a Social Media for Social Justice Workshop coming up in NYC on May 24th.
You can listen and subscribe to the Big Vision Podcast via iTunes, or on the player above. If you have suggestions for people I should interview, or a do-good business that would like to sponsor the show, please email me at britt AT brittbravo DOT com
Links to some of the campaigns, articles and tools Deanna mentioned:
- Planned Parenthood Saved Me
- #DearJohn: For When Boehner Decides Your Rape Just Wasn't Enough on Tiger Beatdown
- Susan G. Komen's Priceless Gift by Rebecca Traiser and Joan Walsh on Salon.com
- Row Feeder
- Kony 2012
- Invisible People
- Aid and Abet
- Website: brittbravo.com
- Speaking and workshop calendar: brittbravo.com/speaking
- Facebook: facebook.com/britt.bravo
- Twitter: @Bbravo
Full disclosure: The link to Deanna's book, Share This!, is linked to my Amazon Associates account. If you purchase something after clicking on the link, I receive a small percentage of the sale.