tag:blogger.com,1999:blog-15585808.post113752070140147728..comments2024-03-28T03:55:46.577-07:00Comments on Have Fun • Do Good: Cause-related Marketing is on the RiseBritt Bravohttp://www.blogger.com/profile/02134123127272499735noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-15585808.post-25394369162071583352008-08-01T01:15:00.000-07:002008-08-01T01:15:00.000-07:00Joint fundraising and promotional programs between...Joint fundraising and promotional programs between businesses and nonprofits, often referred to as cause-related marketing, have been on the rise. During the 1980s, many large corporations initiated cause-related marketing programs. Less is known, however, about how widespread cause-related marketing has become among medium-size companies. In the study of 478 medium-size businesses reported here, one-fifth made contributions to nonprofits as part of cause-related marketing programs, and more were becoming interested, but many of the businesses were dissatisfied with the effect of their contributions to nonprofits. <BR/>--------------<BR/>ritu<BR/><A HREF="http://inspire-itsolutions.com" REL="nofollow">Search Engine Optimization</A>rituhttps://www.blogger.com/profile/15710188213283781417noreply@blogger.comtag:blogger.com,1999:blog-15585808.post-1155642807957480552006-08-15T04:53:00.000-07:002006-08-15T04:53:00.000-07:00I think the great thing about corporate social res...I think the great thing about corporate social responsability is that it means the consumer is demanding more from their corporation. On the part of the business, in most cases it is just another marketing strategy and I don't think it means capitalism is suddenly getting a conscience. It would seem consumers are more aware of their place in the world, and their impact on it, and they feel better about their shopping when they know their footprint is being slightly offset by some goodness in the world. Thanks for bringing up such an interesting topic.<BR/>ginaAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-15585808.post-1137689491537587562006-01-19T08:51:00.000-08:002006-01-19T08:51:00.000-08:00Last spring when the Y-Me Cancer organization was ...Last spring when the Y-Me Cancer organization was doing it's big event, the Chicago Tribune did a major story about choosing between the various breast cancer groups to determine who uses money best, or who gives the best return on a donation.<BR/><BR/>They then went on with advise that said if you really want to solve a social problem, pick a cause, an agency, and stick with it for a long time. <BR/><BR/>To me that's great advice. <BR/><BR/>I lead the Tutor/Mentor Connection. At the http://msg.uc.iupui.edu/TMC/html/ T/MC web site I'm building a library of web links to tutor/mentor programs all over the country, and other sites that provide information on things tutor/mentor leaders can use as resources (home work help, arts ideas, fund raising, evaluation, general research, etc.)<BR/><BR/>I added a link to http://www.ncrp.org/publications/index.asp recently, where there is a publication titled: not all grants are equal, which explores the debate on foundations providing project support versus operating support.<BR/><BR/>I think this is related to the issues of getting donors involved in long-term problem solving and encourage you and others who blog philanthropy to talk about this, or point to other organizations who may be leading the discussion in this area.<BR/><BR/>If we link enough sites and draw enough people together, maybe we can influence the way Baby Boomer donors dedicate their money to solving problems, even if we cannot change how the older foundations make giving decisions.Tutor Mentor Connectionshttps://www.blogger.com/profile/02140800580077672326noreply@blogger.com