Sunday, April 09, 2006

7 Ways Nonprofits Can Use Podcasts

My March post, 10 Ways Nonprofits Can Use Blogs, seems to have been helpful to folks (it even got translated into spanish by a blogger in Spain, so I thought I'd share my list, originally posted on NetSquared, of 7 Ways Nonprofits Can Use Podcasts.

1. A leader at your nonprofit or NGO talks about what is going on in the organization and in your field. This is great if your founder, or director, is a strong and inspiring speaker. Example: Senator Barack Obama's podcast.

2. Short, informational pieces about one issue combining voiceover by a narrator/host and interviews with the people you serve. Example: UNICEF's podcast, "Pakistan's Earthquake: A fifteen-year-old tells her story." UNICEF Radio correspondent, Blue Chevigny, provides narration and information about the earthquake in Pakistan combined with on the ground testimony by a young woman who lived through it.

3. Weekly updates about what is going on in your organization followed by interviews with experts in your field. Example: This Week in NetSquared News. Each week we give brief updates about what's new at NetSquared followed by interviews with nonprofit and social web innovators.

4. Have your constituents create the podcast. Example: UNICEF Digital Diaries: Berenice's Story from Ghana, Part I. A young woman in Ghana was giving recording equipment to document her daily life in this 6-part series.

5. Be creative! Example: the Nature Conservancy produces a podcast called Nature Stories, that is all about people's connection to nature. Check out the one called "Just Another Fish Story" about a whale that washes up on the beach of a small town in Maine.

6. Use recordings from presentations. Example: the Bioneers have turned the presentations and speeches from their conference into a podcast.

7. Turn your radio show into a podcast. Example: Mother Jones Radio. If your organization already produces a radio show, make sure listeners can also subscribe to it as a podcast.


  1. A terrific roundup of podcast applications. Great list, Britt!

  2. Hi, great list. I met Berenice in Ghana to get their experiences with podcasting! Unfortunately UNICEF had a rotating unit which went of to another country, so they can't continue podcasting now. She's great and has a wonderful voice :)

  3. Thanks, Rob & Joitske. I can't believe you met Berenice! I really loved her series and was sad when it ended.


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