Tuesday, November 13, 2007

Goodwill Fashion Blog - Brilliant!

How do you change consumers' associations that Goodwill clothes mean tacky clothes? Start a fashion blog! The DC Goodwill Fashion Blog is one of the most creative uses of a nonprofit blog I've seen in a while.

The DC Goodwill Fashionista posts about everything from how to wear winter accessories, to holiday dresses available on the DC Goodwill's eBay Store, to the DC Goodwill Goodnight Sale (happening tonight!).

They even have a blogroll full of local DC and fashion blogs.

The blog is part of the Fashion of Goodwill - Virtual Runway Show & Online Auction web site, which also links back to DC Goodwill eBay Store.

Their creativity got them a write up in the Washington Post last month in, "Goodwill's New Look: Cheap Can Also Be Chic - Nonprofit Uses Blog, YouTube to Recast Image."

I love it!


  1. Love this! Blogged it http://mycuppatea.wordpress.com/
    Included the tid-bit on Goodwill's new fashion line, William Good!

  2. Anonymous7:48 AM

    I tagged them in the NpTech stream last week and thought it was cool.

    Nice write up

  3. Anonymous4:30 PM

    The blog is fantastic and it sort of changes the whole attitude of people towards the Goodwill image. I'm glad that the people behind the whole blog and youtube idea got the recognition they deserve. In a way, it boils down to knowing who your market is and shifting the direction of your brand to that market. And I also love all those link they include in their posts! Share the love! <3

  4. I'm so glad you all appreciate how cool it is, too. That's the beauty of sharing through blogging!

  5. Anonymous7:36 AM

    We like your Blog!

    BoutiqueUnique Fashion

  6. Anonymous1:02 PM

    Great story, Britt. It's going to be featured on a Marketplace seg,emt tonight (12/4), and via download tomorrow (http://marketplace.publicradio.org/).

    In full disclosure, I was asked to comment but nonetheless, it'll be a great segment.

  7. Congrats on the Marketplace mention, Nancy!

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