How do you change consumers' associations that Goodwill clothes mean tacky clothes? Start a fashion blog! The DC Goodwill Fashion Blog is one of the most creative uses of a nonprofit blog I've seen in a while.
The DC Goodwill Fashionista posts about everything from how to wear winter accessories, to holiday dresses available on the DC Goodwill's eBay Store, to the DC Goodwill Goodnight Sale (happening tonight!).
They even have a blogroll full of local DC and fashion blogs.
The blog is part of the Fashion of Goodwill - Virtual Runway Show & Online Auction web site, which also links back to DC Goodwill eBay Store.
Their creativity got them a write up in the Washington Post last month in, "Goodwill's New Look: Cheap Can Also Be Chic - Nonprofit Uses Blog, YouTube to Recast Image."
I love it!