Fast Food Nation. Read the book. Haven't seen the movie yet. Have you? Honestly, I was deterred by my all-knowing movie source, Rotten Tomatoes. They gave it 48% tomatoes. You need 60% to be fresh. Too bad, 'cause the book is great.My pals at Free Range Studios, together with Sustainable Table and Participate.net have put together two online animated videos to promote the film: The Meatrix II 1/2 and Backwards Hamburger.
The Meatrix II 1/2 is the third in The Meatrix series, a spoof on The Matrix, where Moopheus, Leo, and Chickity fight factory farming evil-doers. In this episode, Leo and Chickity rush to save Moopheus from a processing facility where they witness dangerous working conditions and feces from processed cows' intestines falling into hamburger meat. Blech.
Backwards Hamburger takes us backwards from hamburger to cow with lots of facts and stats mixed in like:
- Fast food leads the US in low pay jobs while fighting any minimum wage increase.
- The average fast food meal is shipped 1500 miles. Lots of artificial preservatives keep it ‘fresh.’
- A typical burger may contain pieces of 1,000 different cows and a little serving of manure.
- Meatpacking is some of the most dangerous work in America, but pays 24% less than an average factory job.
- Rushed slaughter means animals are sometimes conscious while being processed.
Fast Food Nation
hamburger
Meatrix
Bravo! Well done.
ReplyDeleteThanks Britt, I think im going back to being a vegitarian now. lol
ReplyDeleteHave either of you seen the movie?
ReplyDeleteFree Range Studios & the Meatrix folks will make MUCH more headway than Fast Food Nation as a movie did, as FFN missed a mass market opportunity to score universal appeal. They could've turned down the volume on the R rated dark-side and blasted a healthier message to youth everywhere. Too bad, cause you're right, the book was great. I blogged about FFN extensively on Shaping Youth, and our partner org, Common Sense Media picked it up (as usual). Now you've given me the idea to viral market the Meatrix updates to kids instead. Perfect way to counter-market junk food, and it aligns with Shaping Youth's "Dare to Compare, A Gross Out Game for Good Nutrition" which we're filming to counter-market next month. As always, you've managed to inspire other 'thought leaders'...As we say at Shaping Youth, it's all about "using the power of media for positive change!" Here's the link to our FFN post: http://www.shapingyouth.org/blog/?p=153
ReplyDeleteJust blogged about Backwards Hamburger, very powerful campaign. Here's Shaping Youth's permalink to our article on viral activism: http://www.shapingyouth.org/blog/?p=191
ReplyDeleteFast Food has become traditional American Food. No movies can make Americans give up their favourite burgers and fries.
ReplyDeletejust watched Fast Food Nation, it's an impactful flick to say the least... earlier today i passed up a sausage mcmuffin because of it. Evidently it is worth passing up fast food for more than health reasons.
ReplyDelete