Saturday, June 07, 2008

Fake Plastic Fish + Take Back the Filter

Just a quick shout out for Beth Terry, another Oakland-based blogger, who was nice enough to interview me last month for her blog, Fake Plastic Fish. Thanks, Beth!

Beth has been hard at work on her Take Back the Filter campaign to urge The Clorox Company, which owns Brita in North America, to redesign their filters, and provide a way for them to be recycled in the U.S.

Here are some ways individuals can get involved:
1) Send an e-mail to everyone you know. (Sample e-mail.)

2) If you have a blog, consider writing a post about the campaign. Or install this badge on your sidebar and link it to

3) Put up fliers around campus, in grocery stores, and on community bulletin boards:4) Mention the campaign in chat rooms and other online forums.

5) Write a letter to the editor of your local paper.

6) Call your local radio station and let them know about the campaign.

7) Publish an announcement in the newsletter of any local groups, or religious organizations to which you belong.
These are actually great tips for anyone who is creating a campaign for a cause they care about. Check out more ways to get involved on the Spread the Word page of Take Back the Filter.


  1. Anonymous7:42 PM

    Britt, thank you so much for writing about the campaign! We have collected over 5,800 signatures so far and around 60 filters, but we'll need a lot more to get Clorox's attention.

    I really appreciate your support.


  2. It's the least I can do. Keep up the good work!


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