Friday, February 23, 2007

Extra-organizational Activists & Nonprofits Using the Social Web for Their Cause

As I mentioned last week, I am talking with a marketing class at New College's Green MBA program on Sunday about how nonprofits can use social media for marketing. I figured I'd share my link lists of resources with you, as well as with the students. Besides, it is a lot greener for me to post the links for them than to give them printed handouts!

Many of my examples are of what Allison Fine, author of Momentum: Igniting Social Change in the Connected Age, calls "extra-organizational activists." During my interview with her for NetSquared she said, "Some of the most exciting things going on are what individuals are doing by themselves online, through a meet-up or through a blog or an email, and how organizations learn how to leverage that passion, I think, will prove how successful they can be in this new era."

I've also created lists of environmental and other nonprofits using blogs, podcasts, videos, Flickr and MySpace along with some resources to create your own blog, podcast or video.

Feel free to add any other examples or resources in the comments.

EXTRA-ORGANIZATIONAL ACTIVISTS USING SOCIAL WEB TOOLS

Beth Kanter raises $800 for the Sharing Foundation using the ChipIn widget plus her blog, social networks, Flickr and video in 26 days.

Darren Rowse celebrates ProBlogger's two year anniversary by raising $830 US ($100 AU) on his blog for Oxfam Australia with his Blogging for Chickens campaign.

Beth Kanter raises $50,000 for the Sharing Foundation using a Network for Good Badge and similar tools to the ChipIn campaign, in three weeks.

Chez Pim: raises almost $62,000 with her Menu for Hope Campaign in 2.5 weeks from the through her food blog and an online auction.

Green LA Girl and City Hippy raise awareness about Fair Trade coffee by launching the Starbucks Challenge in October 2005. Readers are asked to go to Starbucks and ask for a cup of fair trade coffee to see if Starbucks sticks with the policy advertised on their web site: They will French press a cup of Fair Trade coffee for anyone who asks for it. Readers were asked to write about what happened when they asked for Fair Trade coffee on their blog, or to email Green LA Girl or City Hippy. As of January 2006, more than 200 blogs had joined the challenge.

Other tools used:
* Starbuckschallenge del.icio.us feed
* Starbucks Challenge Map
* Starbucks Challenge photos tagged on Flickr

NONPROFIT CAMPAIGNS USING MULTIPLE SOCIAL WEB TOOLS

ONE Campaign. Goal: Make poverty history.
Tools: Videos on Google Videos, podcasts on Gcast, blog posts on site, photos on Flickr, questions on Yahoo! on Answers, networking on Yahoo! Groups, and ONE T-shirts for Yahoo! Avatars.

I Love Mountains. Goal: Stop mountaintop removal.
Tools:
1. Sign a pledge and email it to friends. Track the impact of your email on a map.
2. Watch a movie about mountaintop removal on YouTube.
3. View the National Memorial for the Mountains on Google Earth. Each flag represents a mountain that has been destroyed.

NONPROFIT CONTESTS USING SOCIAL WEB TOOLS

Fight Hunger Viral Video Contest
Nature Conservancy photo contest on Flickr
March of Dimes photo contest on Flickr
Freedom from Oil photo contest on Flickr
SFMOMA podcast invitational. If you show your MP3 player loaded with the current SFMOMA podcast at the Museum box office, you get $2 off admission. They held a podcast invitational. Winners received one year free membership and were featured on the podcast.

WHEN SOCIAL MEDIA CAMPAIGNS DON'T GO HOW YOU PLANNED

Chevy Tahoe "create your own commercial" campaign.

GREEN SEARCH ENGINE

Green Maven

BLOGS-The "gateway drug" to social media

Environmental Nonprofit Blogs
Urban Sprouts School Gardens
People's Grocery
Rainforest Action Network
Greenpeace
Gristmill
Climate 411--Environmental Defense
Sustainable Table
Jane Goodall Institute's Gombe Chimpanzee Blog (uses Google Earth--very cool)

A Few Green Blogs to Read to Know What the Green Blogosphere is Buzzing About
Treehugger
WorldChanging
Green LA Girl
Eco-Chick
Ecorazzi
Ecofabulous
Carnival of the Green
Groovy Green

Blogging Resources
5 Tips to Start a Nonprofit Blog
10 Ways Nonprofits Can Use Blogs
Blogging Platforms: Blogger, WordPress, TypePad, Vox, Movable Type
Blog Search Engines: Technorati, Google Blog Search
Feedreaders: Bloglines, Google Reader, NewsGator, Rojo (there are many, many more).

PODCASTS

Environmental & Other Nonprofit Podcasts
NRDC: OnEarth Podcast
Nature Conservancy
Grist
Environmental Society of Australia
UNICEF
Friends of the Earth Brisbane (Australia)
Doctors Without Borders
One.org
SFMOMA
NetSquared

Podcast Resources
7 Ways Nonprofits Can Use Podcasts
• Directories
iTunes Music Store
Podcast Pickle
Podcast Alley
Odeo
• Transcription
CastingWords
• Hosting
Liberated Syndication
Odeo
Blip.tv

VIDEOS/VLOGGING

Environmental & Other Nonprofits Using Online Video
UNICEF
NetSquared
Rainforest Action Network
Earthjustice
One.org
Sustainable Table
UN World Food Programme
Fight Hunger Viral Video Contest
* Have Fun * Do Good SplashCast of Nonprofits Using Videos

Video Hosting
Blip.tv
Liberated Syndication
OurMedia
YouTube

Vlogging Directories
iTunes Music Store
FireAnt

Vlogging Tutorial
FreeVlog

FLICKR

Environmental and other Nonprofits Using Flickr
Nature Conservancy
March of Dimes
MoveOn.org
National and Global Youth Service Day
Susan G. Komen: Race for the Cure
Freedom from Oil

SOCIAL NETWORKING

MySpace: Nearly 40,000 students in Southern California left class to protest anti-immigration laws. They organized using MySpace, email and instant messaging.

Sampling of nonprofits and green businesses on MySpace.
Other Do-Good Social Networks
Change.org
Dotherightthing
WiserEarth
MyBloc.net
Future5000
ChangingthePresent

Photo credit: Portrait of the Artist at Work by Chris Kirkman.











6 comments:

  1. Awesome link round-up Britt!

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  2. Wow I knew that there were people out there who blog to change the world but I didn't know that there were so many! This is becoming a movement in itself. It's so exciting. Thank you for posting this I learned a great deal.

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  3. Ian Wilker7:25 PM

    Hi Britt,

    Catching up in my feed-reading and found this -- great list! And thanks for including OnEarth mag's podcasts -- we appreciate a little link love. ;-)

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  4. Glad to be of help! I'm prepping a talk about nonprofit blogging this week and will probably have another big link list to post soon.

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  5. Hi Britt, this is a great list.

    I encourage you to add the http://tutormentor.blogspot.com blog. During May I'm trying to create a blog exchange that would connect people involved in volunteerism, tutoring/mentoring and/or working with inner city kids. Since I host a place based conference on the 17th and 18th of May (http://www.tutormentorconference.org ) my goal is that bloggers talk about some of the challenges facing tutor/mentor non profits, and some of the strategies they can use to overcome those challenges.

    Through the blog exchange we can connect with far more people than will ever be able to come to Chicago for a two day event.

    I'd love to have you participate just to share what you know about blogging with a sector that at this point does not seem to have many people actively using blogs to tell their story.

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  6. Anonymous4:16 PM

    I have a slide show id love to post as a comment using html... u can look at it on http://www.myspace.com/noalternativecollective and see if you wana add it to ur site if u want... It's about deforestation in Tasmania... thanks.
    Direct action volunteer

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