Thursday, September 06, 2007

Sierra Club's Ray of Hope: Engaging and Inspiring Supporters

Sierra Club has a lovely outreach tool that engages their nature-loving, photo-taking supporters while also delivering a much needed product: inspiration.

Anyone can subscribe to Ray of Hope, a daily email that includes an inspirational quote with a photograph taken by a Sierra Club supporter.

You can submit your photo for consideration on the Sierra Club's Ray of Hope Flickr group. I'm gonna go sign up and submit some photos right now. Fun!

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